United Overseas Bank (UOB) is a leading bank in Asia, headquartered in Singapore, with a global network of over 500 offices across 19 countries and territories. Since its establishment in 1935, UOB has grown through strategic acquisitions and organic expansion, earning top credit ratings from Moody’s, S&P, and Fitch. The bank offers a comprehensive range of financial services, including retail, wholesale, and global markets, and is committed to fostering sustainable growth and innovation throughout the ASEAN region.
THE PROJECT
THE CHALLENGE
Building trust through learning
For United Overseas Bank (UOB), compliance isn’t just a function—it’s foundational to building trust with customers, regulators, and colleagues alike. But for a global workforce of 30,000 employees across 17 countries, the question wasn’t just how to deliver policy and regulatory knowledge—but how to do so in a way that would engage and empower learners.
The vision was clear: create a training experience that could effectively convey complex content without overwhelming the learner. UOB also aimed to align the training with its employee value proposition—Care, Growth, and Trust—while ensuring consistency and cultural relevance across all regions.
THE SOLUTION
From regulation to storytelling
UOB partnered with Scheer IMC to reimagine compliance training from the ground up. Through a close, consultative collaboration involving subject matter experts, learning professionals, and creative leads, the teams developed an interactive, narrative-driven experience that made compliance tangible and relevant — Mission: Compliance
Instead of relying on static materials, learners were placed inside real-world scenarios and guided through branching decision paths. The training combined live-action video, interactive storytelling, and AI-generated visuals to help bring complex topics to life—creating a learning experience that felt intuitive, immersive, and distinctly UOB. Seamless integration into the bank’s learning ecosystem ensured a smooth user experience, while the program’s modular design laid the foundation for future updates and scalability.
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RESULT AND OUTLOOK
Raising the bar for compliance learning
The response from employees has been overwhelmingly positive, reflected in a Net Promoter Score of +46 and an overall experience rating of 4.45 out of 5. More importantly, the training sparked a shift in how compliance is perceived—less as a requirement, and more as a core element of UOB’s culture.
Mission: Compliance was built with longevity in mind. Its adaptable structure supports regular refreshers, regulatory updates, and evolving learning needs, ensuring UOB’s teams remain confident and compliant well into the future. As other departments look to adopt similar approaches, this project stands as a new standard for learning in regulated environments—one rooted in trust, innovation, and collaboration.
WHAT OUR CUSTOMERS SAY
“This program is more than just compliance—it’s about building a culture of responsibility across UOB.”
