Corporate Learning Podcast

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The Learning Curve with Kenny Podcast Season 1

Why and How L&D Can Adopt a Marketing Mindset

In this episode of The Learning Curve, Kenny speaks with Ashley Hinchcliffe about how L&D can benefit from marketing tactics – from understanding audience personas to aligning learning with business goals. Tune in for data-driven strategies that move beyond completions to true impact.

 

Takeaways:

• Align learning to business goals 
• Use audience insights to shape learning experiences 
• Move beyond vanity metrics 
• Embed marketing thinking into L&D strategy 

 

Experts
Ashley Hinchcliffe

Ashley Hinchcliffe

Ashley  is an L&D strategist and co-host of the 'Marketing for Learning' podcast. With a background in marketing communications, she brings a unique, data-driven perspective to modern L&D.

Podcast Host: Kenneth Littlepage

I've been a part of the Scheer IMC team since 2014, starting as a project manager in content and now serving as the project manager officer for our #1 enterprise LMS. My aim with this podcast is to provide a captivating and enjoyable format for widening listeners horizons, geared towards both beginners and professionals in the Learning and Development space.